Electronic Cigarettes Intl Group Ltd. (OTCMKTS:ECIG) Is Back To $0.2

Electronic Cigarettes Intl Group Ltd. (OTCMKTS:ECIG) managed an impressive 28.93% bounce yesterday, on a dollar volume of $1.7 million. But how long can this climb last?

Long story short – it is difficult to predict how long the jump will last, because there doesn’t seem to be a clear reason for it to happen in the first place. The fact that it is not based on good news, as one would expect when seeing such a significant chart movement, does not bode well for ECIG’s newly recovered market value.

As we’ve said before, financially and commercially speaking, ECIG is probably one of the most solid companies in the e-cigarette branch. However, as seen on the charts, profit and advancement does not always guarantee an increasing market value. In order to have that, the company also needs to impress investors, to catch their eye, retain their attention and get on their good side.

This seems to be something that ECIG has consistently failed to do. Many investors are disappointed by the company’s continued failure to up-list to NASDAQ, in spite of its admirable commercial achievements and the two announcements that it would do so.

This is more or less the reason why ECIG stock price is as cheap as it currently is, as well as the reason why the ticker will probably be stuck in penny-land until it presents investors with some actual good news.

And good news seem to be in short supply for ECIG. Just yesterday, an 8-K hit the web and announced that a Exchange Agreement between ECIG and Ten Motives Limited was automatically terminated. Which means that ECIG not only failed to acquire Ten Motives, but had to pay a break-up fee of $350 thousand.

All in all – things don’t look goo for ECIG.