Latteno Food Corp. (OTCMKTS:LATF) Jumps Ahead on Preliminary Results Announcement
The trend for Latteno Food Corp. (OTCMKTS:LATF) is becoming more and more pronounced, and it is time to note how the ticker will be doing now that it has finally broken above the one-cent level, after a series of frustrating setbacks. LATF grew by another 30%, to $0.0143, on extremely robust volumes above $10 million. 
LATF reached this position on a mix of momentum and a fresh press release citing preliminary numbers for the last quarter of 2013. The climb in LATF was also partially due to the expectation of the earnings report, as this extremely underpriced ticker is often selected because the underlying business potentially promises serious revenues. The data are still for an old period, and don’t reflect the effect of the new sales in 2014, under the more liberalized rules.
An optimistic number is the 3100% rise in revenues compared to 2012, totaling $413,000. In 2012, LATF was barely visible with revenues of $7,000. Now, the official filings with the SEC are expected in 30 days, another event that may pique investors’ interest for the days ahead.
But the revenues of LATF are due to its seafood business through subsidiary Mekonza Corp., and for now the two other entities, Green-Cannabis and Valley Organics, have not proven effective. In fact, LATF has announced it would eliminate Green-Cannabis and consolidate its potential services. Now, the company awaits the relocation of its headquarters to the state of Colorado, and there is an application for a dispensary license, which should translate into direct sales.
Still, LATF is solidly considered a marijuana ticker and commands better loyalty and liquidity compared to similarly priced newcomers. For those, the rise in price is often a single event, hardly repeated, and volumes sink back to baseline.
In the past weeks, we noticed several alleged competitors to LATF, which in the end could not compete. Health Sciences Group, Inc. (OTCMKTS:HESG) tried to repeat the liberation from triple-zero positions, doubled in price but remained stuck in the muddy bottom. HESG is now again a day-trading speculation, hovering around $0.0004.
Revolutionary Concepts, Inc. (OTCMKTS:REVO) is a more encouraging selection, which exploded up from double-zero positions to reach a peak at three cents, only later to sink back by half to $0.017. Both of the above examples were much too late in announcing their link to the cannabis sector.
For LATF, it’s been months of preparation ahead of the new legislation, as the ticker started off as a food and restaurant company, gradually underlined its link to the medical cannabis possibility. Now, LATF is giving even more signs that it is serious about its transformed business.
But while we wait for LATF to get a license and start logging sales from its new Colorado-based location, it is best to be aware that at those prices, corrections are fast and deep, and LATF has fallen seriously in the past. It is best to estimate the preferred time frame and size of investment, to avoid the harm of those setbacks.
